AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on Unified Platform in Middle East – Q2 2025
Explore the Q2 2025 performance of top consumer finance apps in the Middle East, with insights into downloads, revenue, and active user trends from Sensor Tower.
The second quarter of 2025 saw notable dynamics in the performance of top consumer finance apps in the Middle East, as tracked by Sensor Tower. Here's a closer look at how these apps fared on a unified platform.
Splitwise experienced a steady increase in weekly revenue, peaking at approximately $3.6K in early June. Weekly downloads showed fluctuations, with a notable peak of around 6.3K in mid-May, while active users hovered around the 100K mark before a slight dip to 85.2K by the end of June.
YNAB saw a gradual increase in revenue, reaching $2.5K in early June. Downloads remained relatively low, peaking at 346 in late May. Active users maintained a consistent presence, ending the quarter at approximately 1.1K.
Drahim: Manage & Grow Finances displayed a varied trend with revenue peaking at $3.8K in late April. Downloads surged to 26.9K in mid-June, while active users peaked at 113K in late May before settling at 90K by the quarter's end.
Wallet - Daily Budget & Profit maintained a stable revenue stream, peaking at $1.9K in late May. Downloads saw a modest increase, with a peak of 1.7K in late June, and active users fluctuated slightly, ending the quarter near 8.6K.
FamilyBiz - כסף ביטוח פנסיה had a varied revenue trend peaking at $1.9K in mid-May. Downloads and active users demonstrated stability, with active users closing the quarter at around 6.4K.
These insights, provided by Sensor Tower, highlight the ongoing shifts in consumer finance app engagement in the Middle East. For more detailed analytics and trends, visit Sensor Tower's platform.
